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Meet the consultants

Senior Consultants are:

Ruth Kupritz - ruth@marketingconnection.co.za

 

Michael Laffan - mike@marketingconnection.co.za

Ably assisted by:

Jennifer Slade - jennifer@marketingconnection.co.za

Collectively, our consultancy team has 70 years of experience in marketing & recruitment. Our consultants were marketing professionals prior to becoming marketing recruiters.

Human Branding

Human Branding encourages Candidates to focus on their intrinsic value and uniqueness,
thereby positioning themselves more effectively against their competitors during job interviews.
" Human Branding enables Candidates to unlock their personal potential in a market that is getting tougher as a result of initiatives such as Affirmative Action and organisational downscaling,"
" It focuses their minds and emotions on who they are, what they are capable of and what experience or skills they may be lacking. "

Contact us to hear more on this.......

Mentorship

The Marketing Connection offers responsible advice, based on honesty and integrity.
" More and more are we seen as a source of information, rather than merely providing opportunities."
Indeed, many of our Candidates view us as their `career mentors' and regularly consult with us on issues relating to our view of prospective Clients. These conversations are seldom about Brands, but invariably focus on who the Candidate will be working with and what that person can teach them. This confirms that the ranking of organisations has more to do with the management team than the firm's Brands or the product categories in which it competes," says Ruth.

These insights are also shared with Clients.
" Our advice to corporate organisations is to customise their `career offerings' to suit the market; and to place greater emphasis on inherent marketing skills rather than on prior experience in a product category or industry sector," explains Michael.
This approach contributes to continual learning and the natural expansion of the currently limited resource pool.
" Also, young talent is increasingly less interested in joining large corporates with a view to a long-term career,
but rather prefer a contract, where they're involved in exciting product launches and being mentored in the process.

These insights are also shared with Clients. "Our advice to large corporate organisations is to customise their `career offerings' to suit the market; and to place greater emphasis on inherent marketing skills than on prior experience in a particular product category or industry sector," explains Laffan.
This approach contributes to continual learning and the natural expansion of the currently limited resource pool."


 


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