"Although it is tempting to branch into other disciplines, we have chosen instead to create a niche. This has given us a strong brand identity, and allows us to stay true to our position as market leaders, " says The Marketing Connection's Michael Laffan.

The Marketing Connection recognises that integrity is the most important value when it comes to assisting job seekers.

"We believe in treating people with respect, and our honesty keeps our Candidates and Clients coming back to us," explains Ruth Kupritz. "We have a good reputation in the industry because we care.
We have genuine knowledge to share, and, based on this, we're able to give sound advice."

Laffan predicts that tomorrow's working market will be even more confusing than today's. "We need to start thinking outside the box - Clients in terms of hiring, and Candidates in terms of career-choices," he says.
" We make it a point of telling our Candidate everything we know about the Company's culture, its strengths and weaknesses, so that the individual can make an informed choice.

The job market has become tougher, more challenging, and a great deal more exciting. It may be daunting, but, armed with an ally like The Marketing Connection, you'll be able to take it in your stride.